Yalo – A Good Conversation Changes Everything

Visual identity and digital communication planning
OOH campaign
Digital animations and teasers
Team and communication processes for in-house structuring

Yalo is a global company specializing in conversational commerce solutions, helping major brands sell and build relationships with customers through messaging apps like WhatsApp. With clients such as Nestlé, Coca-Cola and Unilever, Yalo has established itself as a reference in the sector. In Brazil, it sought to strengthen its presence and make its communication more accessible to the local market. The company received a significant investment from Facebook co-founder Eduardo Saverin, further driving its expansion and innovation.

Yalo, a global company specializing in conversational commerce, wanted to strengthen its presence in Brazil and needed a clear, impactful communication concept. The goal was to translate its value proposition for the Brazilian audience, making its business model more accessible and understandable.

The Challenge

The Solution

To position Yalo strikingly in Brazil, Agência Altamira developed a strategic set of actions:
Communication Concept:
We created the concept “A good conversation changes everything,” capturing Yalo's essence and its impact on business.
Visual Identity Adaptation:
We localized the brand's global identity, ensuring it connected more closely with the Brazilian audience.
Digital Presence:
We created Yalo's social media profiles in Brazil, defined visual and editorial guidelines and established its voice in the national market.
Content Creation:
We developed strategic social media posts, with animations and illustrations that conveyed the company's complex business model in a simple, engaging way, and then structured the company's in-house content creation process.
Email and Ebook Campaign:
We structured rich materials and email marketing campaigns to attract and engage potential clients.
OOH (Out of Home) Campaign:
We developed the concept, creatives, visuals and media plan for a strategic campaign, which included billboard circuits near a major supermarket-industry conference and the wrapping of an arrivals gate at a busy São Paulo airport.

The Results

Results achieved with Yalo
Yalo achieved clearer, more appealing positioning in Brazil
Yalo achieved clearer, more appealing positioning in Brazil, strengthening its brand in the national market. The new identity and communication helped the company connect better with its clients, making its business model easier to understand and broadening its reach.

Conclusion

This project reinforces our commitment to bringing global brands closer to their local audiences. Yalo's journey in Brazil shows how a well-structured communication concept can transform a company's perception and impact in the market. At Altamira, we believe that a good strategy and a human perspective make all the difference. After all, a good conversation changes everything.