DPA – Transforming Lives through Sport and Education

Co-management of communication and marketing processes
Proactive press relations and story planning
Digital media and ads investment

De Peito Aberto (DPA) is a social organization dedicated to transforming lives through sport and education. With nearly 20 years of history, DPA impacts thousands of children, teenagers and adults in situations of social vulnerability across various regions of Brazil. Its commitment to inclusion and human development is reflected in initiatives that promote access to sport, education, leisure and culture, creating real opportunities for underserved communities.

De Peito Aberto sought to strengthen its digital presence and expand its visibility to attract more supporters and sponsors, as well as consolidate its reputation as a reference in the third sector. This required structured communication, press and marketing work, along with a revitalization of its digital identity.

The Challenge

The Solution

The partnership with De Peito Aberto involved a comprehensive communication and marketing strategy, which included:
Co-management of Communication and Marketing Processes:
We structured a consistent communication plan to increase DPA's reach and relevance in the social and sports arenas.
Press Relations and Journalist Engagement:
Defining strategic story angles and media training for spokespeople, ensuring greater media visibility.
Digital Media and Ads Investment:
Creating and running paid campaigns to grow the supporter base and promote the social projects, plus implementing Google Ad Grants, providing DPA with a benefit worth up to US$5,000 per month.
Story Planning and Creation:
Developing strategic content to strengthen DPA's positioning and expand its impact. Building inspiring narratives to humanize and give voice to the stories of transformation DPA promotes.
New Website Creation:
Responsible for the planning, wireframe, layout and visual identity of DPA's institutional website, ensuring a smoother, more intuitive digital experience.
Social Media Management:
Content production, posts, visual identity, photography and direct project follow-up, ensuring authentic, engaging communication.
Securing New Projects:
We found a location in São Paulo for a new social sports project aimed at older adults, brokering and facilitating the partnership with the Barueri Sports Department.

Conclusion

The De Peito Aberto case reinforces our commitment to building effective, impactful communication strategies for causes that matter. We turn narratives into movements, strengthening the identity and relevance of social initiatives that make a difference. Our partnership with DPA is an example of how well-structured communication can drive projects that change lives.