“We’ve worked with Altamira since early 2019 and, together, we defined the club’s brand positioning, aligned with our long-term strategies. It’s work that matures every year and sets both quantitative and qualitative goals to guide our actions in the digital space.”
Laura Louzada / Marketing Director
In 2019, Botafogo de Ribeirão Preto faced major challenges in its communication and marketing. The official website was neglected and outdated, its social media had no clear visual identity and only a small follower base. On top of that, there were no structured communication processes and no strategy for media campaigns or digital marketing. The club, which already carried an important legacy, needed a digital presence worthy of its history and growth potential.
The partnership between Botafogo Futebol S.A. and Agência Altamira not only professionalized the club's communication but also expanded its relevance on the national sports scene. Together, we turned challenges into achievements and continue to positively impact the lives of the fans and the history of the club.