Barueri Volleyball Club – Building a Strong Digital Identity

Visual identity and digital communication planning
Social media management
Sponsor relations
Match coverage and content production

Barueri Volleyball Club is one of the most respected teams in Brazilian women’s volleyball, founded and led by three-time Olympic champion José Roberto Guimarães. It currently competes in the Superliga Feminina and plays a key role in developing new talent for national volleyball. For the 2024/2025 season, the club has the sponsorship of Flor de Ypê and a strategic partnership with Clube Paulistano, expanding its structure and visibility on the sports scene.

When we took over Barueri’s digital communication, we found a need to energize the club’s institutional presence — the team’s social media had no clear communication strategy. In addition, the team’s launch for the 2024/2025 season called for a strong, coherent visual identity that honored the union of the three brands involved: Barueri Volleyball Club, Flor de Ypê and Athletico Club Paulistano. Beyond the digital identity, it was also necessary to strengthen the relationship between the club and its sponsors, ensuring effective activations and content that engaged fans and partners.

The Challenge

The Solution

To solve these challenges and structure efficient communication, we carried out strategic, creative work that included:
Social media management with dynamic, informative and engaging content planning.
Creating the visual identity for the 2024/2025 season, aligning the interests and values of Barueri, Flor de Ypê and Paulistano.
Sponsor relations, facilitating communication between the club and its supporting brands.
Partner brand activations, creating strategic content to showcase sponsors and increase their visibility.
Match coverage and content production, ensuring fans have access to real-time information and exclusive materials about the team.
Creating promotional materials, strengthening the club's image and its institutional campaigns.
Organizing digital communication processes, structuring efficient workflows and ensuring consistency through a dedicated team covering the club.

The Results

Our work had a direct impact on Barueri Volleyball Club’s digital communication, including:
An increase in the volume and quality of posts, resulting in greater reach and engagement.
Growth of the fan base on social media, strengthening the relationship between the club and its supporters.
A stronger visual identity and digital presence for the club, ensuring unified, recognizable visual communication.
A stronger connection between the team and its fans, through engaging, interactive content.

Conclusion

Our work with Barueri Volleyball Club reinforces the importance of structured digital communication aligned with the club's institutional and commercial goals. With well-defined planning, a strong visual identity and effective strategies, we elevated Barueri's digital presence, strengthened its relationship with sponsors and brought it even closer to its fans. This is a project we're proud of, one that reaffirms our commitment to brands seeking growth and impact through strategic communication.